September 2018


Coworking initially came as a disruption in the conventional corporate system as a creative haven for freelancers and small startups. It offered less-established professionals the opportunity to have a fixed base and be a part of the working community. But now, the system offers more than just flexibility and collaboration. The evolution is mainly because, for a corporate seeking to maintain its competitive edge by integrating innovation into its traditional practice, it needs to promote out-of-the-box thinking, and attract youthful talent. Since millennials are often deterred by the prospect of losing their creative freedom to the ‘constraints of the greater organization,’ being based in a coworking space is a happy medium. Shared office spaces bring out enhanced productivity, creativity, conquer loneliness, make it easier to adopt and stick to healthier habits and offer an overall satisfying work atmosphere. Their growing preference reflects the changing aspirations of young…